"Why This Kolaveri Di" Song

A song called “why this kolaveri di” has been released by Sony Entertainment (India) on a major video sharing site. The music track is from the upcoming Tamil movie called “Three”. Within a span of a week, the video has made it to approaching 10 million hits. Neither the singer nor the producers of the movie were aware that the song would be a major hit in India and across the world.

Although the song is mostly in English, it has some Tamil words as well. The background of the song is that, the man in the movie ash been ill treated in love which is evident in the lyrics, so instead he sings and blames himself. The song has been written and sung by Dhanush who also happens to be the son-in-law of the Tamil superstar Rajnikant. The director happens to be his wife Aishwarya. The video is nothing more than the singer practicing the rough version of the song in a studio surrounded the co-star Shruti Hassan, the music composer Anirudh Ravichander and his wife Aishwarya. According to them someone just released the practice version on YouTube.

According to Dhanush who wrote the song, the lyrics of “why this kolaveri di” has been composed in 6 or so minutes, the composer thought of the tune in 20 minutes and they were on their way to making the song within minutes. They had no idea that the music would be do so well not just Tamil Nadu but throughout India. Even Bollywood stars such as Amitabh Bachchan have liked the song have praised them on Twitter. The 23 year old composer of the song, Anirudh Ravichander is in great demand for his services overnight.

The music track is a very simple track indeed. The song seem almost stupid and makes no sense. Many are left wondering why the song has been such a major hit on YouTube and other social networking sites such as Facebook. Many have tried to explain that this is due to its simplicity and nonsense lyrics. Second reason for its success is that the words used in English are verbalized in a very strong Tamil accent that is spoken by a lot of people and hence the Tamil people can immediately associate with the track. Many critics are saying that this is nothing more than cleaver marketing technique by Sony Entertainment who has created a buzz around the released video. Whatever the case maybe, the video is one of the most searched video on YouTube. With nearly 10 million hits within a week, the producers of the music are laughing their way to fame.